Press-on-itis (also known as get-there-itis) refers to the tendency to persist in pursuing a planned destination or goal, even when safer alternatives are available. Press-on-itis is a subconscious human behaviour that can lead us to take unnecessary risks or make poor decisions because we are focused on reaching our objective. The Flying Reporter, Jon Hunt, experienced press-on-itis when his desire to reach his destination clouded his judgment. Let’s examine press-on-itis and the challenges of persevering when taking a step back and reevaluating the situation may lead to a better outcome.